Completed Projects

I developed a LinkedIn content strategy centered on the managing partner, positioning him as a subject matter expert in securities law and investment fund formation. By leveraging a mix of thought leadership articles, regulatory insights, and engagement-driven posts, we grew his LinkedIn following to approximately 15,000, significantly enhancing his visibility and the firm's credibility among emerging and established investment managers.

created and led the #EverySaintASteward campaign for Latter-day Saint Earth Stewardship, using user-generated content to inspire members to share why earth stewardship mattered to them. Through personal video testimonials and a community-driven hashtag strategy, we reached 26K people on Instagram and Facebook, gained 800 Instagram followers in the first month, and increased awareness of the organization’s mission.

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I managed paid Facebook ad campaigns for Jones Complete Car Care from April 2021 to July 2022, using a mix of single-image and carousel ads to drive awareness and engagement. Across multiple campaigns, we achieved a total reach of over 130K, with some campaigns generating over 126K impressions. By optimizing placements on Facebook Marketplace, Video Feeds, and Instream Video, we effectively targeted potential customers, increasing visibility and engagement for the business.

I created 5- and 30-second video ads for KickStart to Fit, a startup selling large water bottles, to drive brand awareness on Instagram and TikTok. By leveraging engaging, short-form content optimized for each platform, we helped increase visibility and attract potential customers in the competitive fitness and hydration market.